It is a pleasure for us to recognize special applications of "AI technologies" with one of our MMK Excellence Awards. The focus is on companies that have achieved impressive success through the use of artificial intelligence (AI). The award will be presented at the next Munich Management Colloquium, which will take place on March 10 and 11, 2026.
AI is revolutionizing entrepreneurship
The new technology is becoming increasingly integrated through start-ups, low-code and no-code applications. One outstanding example is the increase in employee productivity. AI-supported tools and algorithms can automate repetitive tasks and free up employees so that they can concentrate on creative and value-adding activities. This disruptive power of AI also leads to significant quality improvements in production and customer service. In addition to this exemplary bottom-line effect, AI technologies also make a significant contribution to increasing sales (top line). Through data-driven decisions and personalized customer experiences, companies can expand their market opportunities and tap into new sales potential. AI-supported marketing strategies enable a precise target group approach, which increases conversion rates and strengthens customer loyalty. In addition, AI systems support the development of new products and services by analyzing market data and identifying trends that would previously have gone undetected. These top-line effects ensure sustainable growth and a stronger competitive position in the market.
The criteria
The award also pays particular attention to the transferability and scalability of AI solutions. Companies that can successfully apply their technologies in different areas and industries have a clear competitive advantage. A jury of leading experts from business and science will evaluate the submitted solutions based on the following criteria:
- Application proximity and real, measurable success: how well the solutions can be applied in practice and what concrete results have been achieved
- Cost reduction through automation: To what extent could costs be saved through the implementation of AI solutions?
- Sales growth through AI: What impact has the use of AI had on sales growth
- Disruptiveness & change management: To what extent is AI technology changing existing business models and creating new market opportunities?
- Degree of transferability and scaling: How well can the solutions be transferred to other sectors and fields of application?
The jury
A jury of experts from business and science evaluates the submitted concepts and selects the winner. It brings a wide range of expertise and experience to the table in order to recognize innovative approaches.
Dr. Ricarda Engelmeier
Managing DirectorMMK
Prof. Dr. Gunther Friedl
Member of the Management BoardDieter Schwarz Foundation
Prof. Dr. Isabell M. Welpe
Chair of Strategy and OrganizationTUM
Univ.-Prof. Dr. Dr. h. c. mult. Horst Wildemann
Managing Director TCWTechnical University of Munich
Prof. Dr. Christoph Kaserer
Dean of the TUM School of ManagementTechnical University of Munich
Dr. Rudolf Bencker
Senior Vice President Invention & InnovationBMW Group
Dr. Nadine Sterley
CSOGEA Group
Stefan Padberg
Senior Vice President Innovation E.ON Group
Corinna Schittenhelm
Chairwoman of the Board of Directors and Deputy Chairwoman of the Shareholders' CommitteeTÜV South
Why your application counts
Winning the MMK Award of Excellence for Artificial Intelligence is more than just an award - it gives you access to a unique network and offers your company the opportunity to present itself as a leading player in AI.
At the Munich Management Colloquium in March 2026, the winners will be presented with their awards on the stage of the Audimax at the Technical University of Munich.
Hundreds of top managers come together at MMK26 to discuss the current challenges facing the industry, develop solutions and learn from each other. In a market environment characterized by crises and change, the exchange with other leaders can not only spark new ideas, but also lead to long-term partnerships. Companies that apply and participate demonstrate their commitment to progress, transparency and sustainability - values that are becoming increasingly central to modern corporate management.
Winner of the MMK25 Award KI: Evailable GmbH
Award Assessment
Award Assessment
downloadApplication
Application deadline expired
Contact us
