Stefan F. Heidenreich

In his presentation, Stefan F. Heidenreich will address the topic of "Value enhancement in family businesses".

The HERO Group is an internationally active group of companies with a focus on branded food products for the end consumer market. HERO was founded in 1886 in Lenzburg, Switzerland. Since then, it has produced high-quality food products in the areas of fruit and fruit preparations (38% of sales in 2004), baby food (17%) and cereals (8%) and decorations for baked goods (23%). In addition to Hero products, the brand family also includes products from Schwartau, Darbo, Renshaw Scott, Signature Brands, Bempfinger and Cap Fruit, among others.

HERO operates sites mainly in Europe, the USA, the Middle East and Africa. The sales target for the current year is over 1.5 billion Swiss francs. The group employs around 4,000 people in over 30 countries. The main shareholder of the HERO Group is Dr. Arend Oetker. The strategic goal for the coming years is further growth through innovative products and further development of the Asian markets.

Status: Beginning of 2007