Julia v. Schuckmann, PhD is a postdoctoral researcher at the Chair of Marketing at the TUM School of Management. Her research interests include how social awareness in the marketplace shapes consumption, the dilema of pricing techniques and customer orientation, and how emotions shape consumption experiences. Before joining TUM School of Management, she was a doctoral candidate at ESADE Business School, Ramon Llull University, Barcelona, Spain. Her masters she finished in Research in Rio de Janeiro Brasil. She collected experience in working as a marketing manager for an American and for a German comany in the meantime.