Prof. Dr. Anne Tryba
Professor of Entrepreneurial Education
Technische Universität München
Anne Tryba joined the TUM School of Management in February 2023 as a Professor of Entrepreneurial Education. Prior to her employment at TUM, she was a Professor of Innovation and Entrepreneurship at Munich Business School where she also served as the Academic Director of the Master in Innovation and Entrepreneurship and the Vice Dean of Learning and Teaching. She completed her doctoral studies in Entrepreneurship at the University of Luxembourg and joined TUM’s Entrepreneurship Research Institute as a Postdoctoral Researcher. Previously, Anne worked as a Strategy Consultant at Capgemini Invent in Europe and China, as a Senior Manager in Telefónica Germany’s Corporate Marketing and Strategy departments, and she co-founded a startup in the premium fashion industry.
In her research, Anne studies how individual and team cognition, competencies, motivations, and decisions in entrepreneurial and innovation contexts arise and shape organization design, behavior, and outcomes. Her recent interests mainly revolve around exploring how decision-makers, entrepreneurial education design, and organizational factors influence sustainable entrepreneurship and innovation practices and outcomes. Her research has been published in leading entrepreneurship and management journals. Anne is experienced in developing, introducing, and teaching lectures and seminars on the undergraduate and graduate level on a variety of entrepreneurship and innovation topics such as entrepreneurial mindset, strategy & business design, ideation & prototyping, scaling startups, sustainable entrepreneurship & innovation, innovation strategy, and international entrepreneurship. Her teaching is highly interactive and combines action-oriented and experiential learning with theory from latest research findings and practical examples. Anne collaborates closely with the players of the entrepreneurial and innovation ecosystem. She is experienced in guiding startups and corporates and creating joint entrepreneurial education offerings.